BeautyCiti’s story began in Gibraltar in 2013, when the brand launched as a sister company specialising in the beauty, hair, aesthetics and fashion sectors. Since then, BeautyCiti has remained a key pillar of our journey, bringing together extensive industry experience, creative thinking and results-driven PR & Marketing.
We understand that beauty businesses need more than visibility. Whether you are a salon, spa, aesthetic clinic, fashion business or established beauty brand, your marketing must attract the right audience, generate enquiries, increase bookings and build lasting customer relationships.
Structured. Creative. Data-led. Built for growth.
Our commitment is to give exceptional service at every level, making every event, campaign or instagram post as important as the last.
Anticipating Trends. Not chasing them.
While others react to digital shifts, we position ourselves at least two steps ahead of the curve. Enabling us to guide you with confidence and clarity toward where the world is heading.
Built to Flex.
Our breadth of services and specialists adapt to meet the unique needs of every step in your digital journey. From reliable foundations through growth enablement to next-gen experiences, we scale with your ambitions.
Connecting Every Dot.
Every recommendation connects back to business outcomes. Understanding your audiences is the foundation for all our strategies and tactics.
Meet the Team
Tracy Ann
Founder & Managing Director
I’m TracyAnn Okezie, founder of BeautyCiti and a marketing specialist with over 25 years’ experience working with brands including Estée Lauder, Clinique, Tom Ford Beauty, Origins, Fotona, Boux Avenue and Many more. I help salons, spas, aesthetics clinics and beauty brands attract more clients, strengthen their visibility and grow through creative, strategic marketing.
Chloe
Partner & Content Lead
A digital content creator with 3.4M+ followers across platforms, known for building emotionally intelligent, culturally sharp content that drives real engagement. I work with brands across Entertainment, Beauty, Lifestyle, Fashion, and Tech, including: Disney+, Samsung, e.l.f. Cosmetics, WhiteFox, NYX, and Stanley. Creating campaigns that don’t just perform, they connect. With a deep understanding of both brand and creator strategy.
Naomi
Partner & Content Lead
Freelance Social Creative I've worked with some of the world's biggest brands, including The Trafford Centre, ADANOLA, Sephora, Space NK, Wingstop, and Tiffany & Co. to produce thumb-stopping social first content, generating more than +50M views this year alone!
